An empty venue? It may start in AI answers
More and more people ask ChatGPT where to go out, where to host a wedding or where to book a show. If it doesn’t know your room, it can’t recommend you. Here’s what to do about it, in plain words.
Video coming soon: Alexan explains the essentials in under 2 minutes.
Your clients have started asking ChatGPT
I’ve been producing shows for twenty years. Filling a room has always meant the same things: a good program, a good team, good word of mouth. Today there’s one more: being recommended by AI.
More and more people don’t search on Google anymore. They ask an assistant like ChatGPT, the way they’d ask a friend. In Quebec, ChatGPT is by far the most used: 84% of people who use AI use it.
And three kinds of people are asking about rooms like yours. If ChatGPT doesn’t mention you, that person never hears about you.
The spectator
"Where can I see a show this month?"
The organizer
"Where can I host a wedding for 150 people?"
The producer
"Which room has a stage and open dates for my show?"
Design illustration, not a screenshot.
- 202433%
- 202552%
Quebec internet users who have used generative AI:
84% of generative AI users use ChatGPT.
Source: NETendances 2025, Université LavalWeb panel of 993 Quebec internet users aged 18+, Oct 17–31, 2025.
"We take care of everything. Up to a thousand guests."
Salle A
- Capacity at tables
- To publish
- Theatre seating
- To publish
- Standing cocktail
- To publish
- Types of events
- Weddings · Corporate · Shows
- How to book
- To publish
Illustrative example. Fictional venue.
Client question
Information published on your website
A possible answer, to verify
Why some rooms get recommended and others don’t
ChatGPT doesn’t visit your room. It doesn’t know your team or your reputation. It only knows what’s clearly written online.
So it recommends the places it can describe: how many people fit, what the room is for, where it is, and how to book. If that information isn’t on your website, ChatGPT can’t recommend you, even if your room is the best in the region.
It’s not about being the best. It’s about being clear.
What ChatGPT needs to know about you
0 of 5
If you rent a room for events
- How many people fit, seated and standing
- What kind of events you host: weddings, corporate, parties
- What’s included (food, bar, equipment)
- How to book, and who to contact
If you present shows
- Every upcoming show, with its date and time
- The artist and the price
- A link to buy tickets, on your own website
- Your address and how to get there
If you’re a caterer
- What you offer: cocktail, buffet, plated, lunch boxes
- How many guests you can serve (minimum and maximum)
- The regions you deliver to
- Dietary options, and the rooms you often work in
| What you say | What ChatGPT understands | Write this instead |
|---|---|---|
| "We take care of everything." | Nothing specific | "Weddings and corporate events, catering and bar included." |
| "Up to a thousand guests." | One number, one type of client | Capacity for each format: tables · theatre · cocktail |
| Shows listed only on the ticketing site | The ticketing site, not you | One page per show on your site, with a ticket link |
Three common mistakes
Three sentences we see on almost every venue website, and what to write instead.
Your show, someone else’s page
Selling through a big ticketing platform is fine. But if that’s the only place your show is described, ChatGPT sends people to the platform, not to you. Put each show on your own website too.
Show only on a ticketing platform
ChatGPT reads the platform’s page
It names the platform
The spectator remembers where she bought
Show on your site + the ticketing platform
ChatGPT reads your page
It names your venue
The spectator remembers where she went
The ticketing platform sells the ticket. Your page gets your room named.
Try it yourself in 20 minutes
Ask
5 minOpen ChatGPT and ask the question your clients would ask, like "Where can I host a wedding for 150 people in my region?" Don’t type your name, just the question.
Note
10 minWrite down who gets mentioned, and how they’re described.
Repeat
5 minAsk the same thing in two other ways, and on one or two other AI assistants.
| Question asked | Assistant | Who is mentioned | Am I there? |
|---|---|---|---|
| "Where can I host a wedding for 150 people in my region?" | ChatGPT | YesNo | |
| Your phrasing 2 | |||
| Your phrasing 3 |
Not on the list? That’s not bad luck, it’s useful information. The fix is usually simple: write the facts clearly on your website.
We can’t promise
- First place in ChatGPT
- A full room in three months
What we observe
- A first visible change after a few months
- Clear rooms are ahead of the others
Publish
Check
Adjust
What we can’t promise, and what we can
Nobody honest can promise you’ll come first in ChatGPT, or that your room will be full in three months. These answers change all the time. What we see on projects like this is a first visible change after a few months.
What I know from experience: the room that clearly says what it offers is already ahead of the ones that don’t.
Want to know where you stand?
Making your facts clear and easy for AI to find is exactly what GEO Presence does. Book a meeting with me: we’ll look at your situation together, in plain language, with no sales pitch.
Moiria Consortium Editorial
Event production for shows, banquets and receptions.
Visit ePassLiveQuestions people ask
No. It works the same way for reception halls, banquet rooms, theatres and caterers. Only the facts you publish change: capacity and packages for an event room, dates and tickets for a show venue, formats and delivery areas for a caterer.
Usually because it wrote clearly, on its own website, what people want to know. It’s rarely about being better or more famous. It’s about being clearer.
No. Keep it. Just make sure each show also has its own page on your website, with the date, the artist, the price and a link to buy.