Storyline
Distribution PartnerMarketing and communication agency crafting brand stories - strategy, content creation and web development, from Joliette to Montreal.
Joliette, QC
GEO Presence
GEO Presence More than a quick report: a measured improvement program.
We test real AI answers, examine who appears instead of your business, cross-check SEO and site evidence, prioritize the changes, implement the agreed work, and measure again. 6-month minimum commitment.
One page, one language, and the verbatim AI answers that mention you - and those that do not. Produced manually, first come first served.
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Why this matters now
Search is no longer just Google.
When someone asks "who are the best immigration consultants in Montreal" or "what CRM works for Quebec law firms," they are increasingly asking ChatGPT, Claude, Gemini, or Perplexity - not scrolling through Google results pages.
These assistants generate answers. They synthesize information, cite sources, and make recommendations. GEO is the practice of writing and structuring what you say about your business so that these assistants can understand it, check it, and use it when they answer. The companies they surface are not necessarily the ones ranking first on Google. They are the ones whose content is structured clearly enough for an AI model to understand what they do, verify what they claim, and recommend them with confidence.
Traditional SEO often focuses on rankings. GEO Presence extends that logic to how your company is interpreted, trusted, and surfaced across both Google and AI-driven discovery.
Scattered mentions
- Services named differently on every page.
- Locations and hours that do not agree.
- Answers spread across PDFs and social profiles.
Clarified offer
One structured description of what you do, who you serve and where you operate - readable by both people and AI models.
What it does
Three layers. Each one reinforces the others.
Interpretability01
Easier to understand
Your content must be structured so that search engines and AI models can read it correctly. That means clean metadata, JSON-LD structured data, well-formed FAQ schema, and plain, precise wording about what you actually do.
If an AI model cannot determine what you offer, who you serve, and where you operate, it cannot include you as a candidate, however polished your content reads to a human reader.
Authority02
Easier to trust
Being understood is necessary. Being trusted is what makes you a credible candidate for a recommendation.
GEO Presence strengthens the signals that make your company a credible choice: the basic facts about your business kept consistent across the sources AI models read, factual clarity in your claims, and structured evidence of what you do. Authority is not only about link volume. It is also about the coherence and consistency of your presence across the sources AI models consult when generating answers.
Discoverability03
Easier to recommend
The end goal is not to be found. It is to be recommended.
When someone asks an AI assistant for a recommendation in your category and region, the decision to surface your company depends on how well you are understood and how consistently you are trusted. GEO Presence optimizes for that moment.
Delivery model
A defined initial commitment. A repeating cycle. No ambiguity.
Initial commitment first 6 months
| Component | What you get |
|---|---|
| Full GEO audit | A comprehensive assessment of your current presence across Google and AI-driven environments. Identifies gaps in interpretability, authority, and discoverability. Establishes the baseline for all subsequent work. |
| 2 boost pages (one clear question each) | Two pages optimized for immediate gains in how they are understood and surfaced. Targeted at the questions people are already ready to act on. |
| Optimization across 5 existing pages | Refinement of metadata, JSON-LD, FAQ structure, and semantic clarity on five pages you already have. |
| Ongoing monitoring | Continuous tracking of how your presence evolves throughout the engagement. |
Repeating 3-month cycle (after month 6)
| Month | Deliverable |
|---|---|
| Month 1 | Page one new or reworked page |
| Month 2 | Page one new or reworked page |
| Month 3 | Report performance analysis and next-cycle priorities |
What this means for your business
In plain terms. What changes for a Quebec SMB.
GEO Presence is a recurring service that makes your business easier to understand, trust and discover - in Google and in AI assistants such as ChatGPT, Claude, Gemini and Perplexity. In practice, it means the information about what you do, who you serve and where you operate is written and structured clearly enough for both search engines and AI models to read it correctly.
The examples below are illustrative. They describe the kind of clarity work involved for three common Quebec SMB profiles. They are not client cases, and they are not measured results.
Law firms
Illustrative example
Make practice areas, service locations and the questions prospective clients ask most often easier to understand - so that someone looking for help in your area of law can tell, quickly, whether you handle their situation and where you practise.
Medical and dental practices
Illustrative example
Present services, practitioner and service context, locations and common practical patient questions clearly - so that patients can find the right information about your clinic. This is clarity work on how your services are described. It does not involve clinical claims or patient outcomes.
Medico-esthetic clinics
Illustrative example
Clarify services, locations and the questions people ask before booking - so that your offer is easy to understand. No before-and-after results, no efficacy promises and no regulated claims are used or implied.
These examples are illustrative only. They are not client cases, testimonials or measured proof. GEO Presence does not guarantee rankings, AI citations or recommendations, new clients or patients, leads or revenue.
Two starting points
Start with what is free. Or run the full program.
The free Snapshot answers one question about one page. The GEO Presence program is a recurring, measured engagement that keeps working on the agreed scope. The table below states exactly what each one includes, and what it does not.
Free - no commitment
Visibility Snapshot
One page, in one language, produced manually. It shows where your business stands in real AI answers today.
One page, in one language
The verbatim AI answers that mention your business - and those that do not
No prioritisation, no implementation, no re-measurement
Produced manually, first come first served
Get your free Snapshot
No cost and no commitment. You keep the findings whatever you decide next.
Program - recurring engagement
GEO Presence program
A defined cycle that keeps measuring, prioritising and improving the agreed work.
Full multi-engine answer panel, re-run each cycle
SEO and site evidence cross-checked against the AI answers
A prioritised list of the changes to make
Implementation of the agreed changes on your site
Production QA on the published pages
Re-measurement on the same panel
Start the program
A discovery conversation comes first. We say so directly if the program is not the right fit.
How the program runs.
Measure
We run the real AI answers over the agreed page set and record them verbatim.
Diagnose
We cross-check SEO and site evidence to understand why the answers read the way they do.
Prioritise
We rank the changes by impact and effort, and agree the cycle scope with you.
Implement
We make the agreed changes on your site, in the agreed language.
Verify live
The published pages are checked in production, not only in the editor.
Retest
The same panel is re-run, so the next cycle starts from measured movement rather than assumption.
Proof
Verifiable signals, not testimonials.
The methodology is the first proof.
GEO Presence begins with a structured GEO audit a diagnostic that examines how your company is currently interpreted across Google and AI-driven environments. Every cycle ends with a performance report that tracks what changed, what improved, and what to prioritize next.
This structure means results are measurable, repeatable, and accountable. You always know what was done and why.
Observed results
Real 3-month engagement · Quebec legal sector
| Metric | Before | After 3 months |
|---|---|---|
| GEO presence score | 22% | 46.9% (+25 pts) |
| ChatGPT | 0/16 queries | 8/16 (ranks 1–3) |
| Perplexity | 7/16 | 10/16 |
| Claude | 4/16 | 6/16 (5 URLs at rank 1) |
| URL citations | — | 24/64 (37.5%), 12 at rank 1 |
| Classic search | — | Top 5 on all 3 engines for a priority query, without a published page |
Projection — standard 6-month engagement
| Metric | Projected range |
|---|---|
| GEO presence score | 65%–75% |
| Rank-1 URL citations | 18–22 of 64 |
| ChatGPT | 12–14 of 16 |
| Perplexity | 12–13 of 16 |
| Classic search | Maintain top 3–5 |
Results measured over a real 3-month engagement in the Quebec legal sector, using an identical method across measurements (16 queries × 4 generative AI engines, web search enabled). Projections are extrapolations based on this trajectory, assuming a comparable content cadence; they do not constitute a guarantee of results.
A fixed set of queries and a fixed panel of answer engines.
Three calls per query and engine pair.
A response counts when at least two of the three calls name the company.
The presence score is the share of compliant answers across the panel.
Every report restates the panel, the raw counts and the limits of the sample.
The panel stays locked between two measurements, so two reports remain comparable.
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For agencies
Offer GEO Presence to your clients.
If you are an agency, you can offer GEO Presence to your own clients. You keep the commercial and client-facing relationship. UPentreprise owns, develops, maintains and delivers the product, including delivery for partner agencies.
How the work is divided
Your agency
Commercial relationship, client-facing work and day-to-day client communication with your clients.
UPentreprise
Product ownership, development, maintenance and delivery of GEO Presence, including delivery for partner agencies.
What you provide
- Access to your current pages and accounts.
- The facts about your services, your clients and your locations.
- A named contact to validate the work.
What Moiria does
- The GEO audit and the structuring work.
- The recurring page and report cycle.
- The measurement and its documentation.
Projections stay labelled as projections; no measured result is presented as a promise for another company.
GEO Presence is distributed through the partner network. Distribution terms are discussed directly - no margins, exclusivity or acceptance terms are published here.
This request is sent with GEO Presence product interest and agency-partner intent preset.
Agency enquiries are handled separately from SMB discovery requests.
What sets GEO Presence apart
A standard audit hands you a checklist. We benchmark the landscape, then intervene in it.
Most GEO audits end with a technical review of the general good practices: llms.txt, JSON-LD structured data, metadata, FAQ schema. That list is useful, but it is a static reading of your site. It does not show the answers the public actually receives, it does not place you against the competitors you are up against, and it leaves both the implementation and the content work back to you.
A technical audit
A list of good practices
llms.txt, JSON-LD, metadata, FAQ schema, page performance. A correct list of what to do, applied to a static reading of your site.
No portrait of the answers
It does not show what the public receives when they ask a question and an assistant answers: for you, or for the competitors you are compared with.
The work stays with you
Implementation, prioritisation and content strategy are handed back as recommendations. Nothing is measured before and after.
GEO Presence
A measured benchmark
A fixed panel of answer engines and a fixed set of queries, run against your presence and against the competitors you are benchmarked with. The result is a number you can repeat, not an opinion.
The intervention, not only the diagnosis
The technical changes are made on your site, in the agreed language, and checked in production. The same panel is re-run, so each cycle starts from measured movement.
Your own niches, not more of the same
The boost pages target the questions your buyers are already asking, one clear question per page, so you have a real chance of being the answer in the searches that matter to you.
The horizon
Six months, measured cycle by cycle.
GEO Presence runs as a repeating cycle with a defined initial commitment, and the projection shown earlier on this page describes a standard six-month engagement. Progress is measured each cycle against the same panel, so what you see is movement rather than a promise. The figures are observed trajectories from comparable engagements and do not constitute a guarantee of results for any particular company.
What GEO Presence is not
Clear expectations. No surprises.
Not a one-time project
GEO Presence is a recurring service because the landscape changes continuously. AI models update their training data. Competitors publish new content. Google evolves its algorithms. A one-time optimization fades. Ongoing presence maintenance compounds.
Not guaranteed rankings
No one can guarantee specific positions in AI-generated answers. What we can do is ensure your company is structured, clear, and trustworthy enough to be a strong candidate for recommendation.
Not content marketing
We do not write blog posts or manage your social media. GEO Presence focuses on the structural and semantic clarity of your existing presence, not on producing new marketing content.
Not SEO replacement
GEO Presence complements traditional SEO. It extends the logic of search visibility into the AI-driven discovery layer. If you have an SEO partner, GEO Presence works alongside them not against them.
Questions
Frequently asked questions
Traditional SEO focuses on ranking positions in search results. GEO Presence focuses on how clearly AI models can understand, verify, and recommend your company. The two are complementary: GEO Presence extends search visibility into the AI discovery layer.
The initial audit is delivered in the first two weeks. Boost pages, meaning pages built or rebuilt to answer one clear question, are optimized within the first two months. Measurable improvements in how your company is surfaced typically appear within 3 to 6 months, depending on your starting point and competitive landscape. Those timings are typical rather than guaranteed: they do not promise rankings, AI citations, recommendations, new clients or revenue.
Not necessarily. If you have existing pages, we optimize them. If you need new pages, we create them as part of the recurring cycle. The service adapts to your current state whether that is a mature website or a minimal presence.
The service continues on a month-to-month basis. The 3-month cycle (2 pages + 1 report) repeats indefinitely. You can pause or cancel with 30 days notice after the initial commitment.
Yes. GEO Presence is designed to complement, not replace, existing SEO work. We focus on the structural and semantic layer that traditional SEO often does not cover. We are happy to coordinate with your existing team or agency.
Generative Engine Optimization is the practice of making a company understandable, citable and trustworthy in AI answer engines — ChatGPT, Perplexity, Gemini — the same way SEO made it understandable to search engines. It differs from SEO in three measurable ways: a single site can be cited by an answer engine without a click, the query set is conversational rather than keyword-based, and the unit of success is a mention inside a generated answer rather than a ranking position. GEO Presence starts from an audit that measures how a company is currently cited across a fixed panel of engines.
Progression is measured in months, not days. On the engagements we document publicly, the first citation movement is generally observed after three to four months of continuous work on audit, structure and entity signals, and the full progression observed at six months is roughly double the starting point. These reference points describe a trajectory, not a guarantee: the outcome depends on the competition on your queries and on the depth of your catalogue. GEO Presence publishes its methodology and its limits precisely so that this estimate can be verified rather than promised.
We set a fixed panel of queries and a fixed panel of engines, then run three calls per query-engine pair. An answer counts as compliant when at least two of the three calls cite the company — a majority threshold, not an average. The presence score is the share of compliant answers across the panel, and it is measured again at every monthly report on exactly the same queries and the same engines. Changing the panel between two measurements would make the comparison invalid, which is why the panel is locked and published alongside the methodology.
Free visibility Snapshot
Get your free GEO analysis.
Leave your contact details and we'll run an automated GEO analysis of your website — the result lands in your inbox. No cost and no commitment.
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Moiria Insights
Further reading on Moiria
How the Moiria consortium works - the partner structure behind GEO Presence - in plain language.
AI Discoverability
What CEOs Need to Know About Homepage GEO
An answer engine does not see your homepage: it reads it. What it takes, what it ignores, and the three fixes a CEO can make alone this week.
19 October 202611 min read
Read Article→AI Discoverability
GEO vs SEO: What SMEs Need to Know
GEO or SEO? The honest table for a 5-to-50-person business, what each one does, what each one will not change, and the order in which to do them.
18 October 20269 min read
Read Article→Direct contact
Talk to a partner directly
Prefer email or phone? Reach out to the partner closest to you. Or use the contact form on this page - we will route your message to the right partner.
Storyline Communication
- Phone
- +1 514-574-9498
- Address
- 357 Bd Manseau, Joliette, QC J6E 3C9, Canada
M Expérience
- info@experiencem.ca
- Phone
- +1 514-758-9617
Rosemarie Records
- Phone
- +1 514-508-3913
- Address
- 5520 Rue Chabot Ste 204, Montréal, QC H2H 2S7, Canada
UPentreprise
- Phone
- +1 844-472-8787
- Address
- 207 Rue St Pierre N Suite 102, Joliette, QC J6E 0X6, Canada
Partners
Partner network
Available through our partner network across Quebec.
Developed by UPentreprise · Distributed by consortium partners
M Expérience
Distribution PartnerClient-experience consultant and certified trainer — customer journeys, experience packaging and attraction strategy for beauty, wellness and tourism.
Quebec, Canada
Rosemarie Records
Distribution PartnerRecord label, artist management, show production and publishing house championing Quebec artists since 2017.
Montreal, QC
UPentreprise
Product OwnerDevelopment & DeliveryDistribution PartnerDigital transformation specialists for SMBs - WordPress, WooCommerce and React/Node, from CRM setup to custom integrations.
Joliette, QC